So what’s wrong with getting comfortable… isn’t that the point of success? Personally, comfort is wonderful, but for organizations it can be dangerous. Businesses must always look ahead and IT departments in particular should always have an eye on what opportunities the future might bring. A Virtual CIO Company allows your organization the flexibility of having experts at your fingertips while focusing in on your core business.  Being comfortable is a mindset that ignores the future and operates completely in “the now” – do you have the luxury of ignoring the future?

From an organizational point of view, the risks of getting too comfortable include:

Loss of entrepreneurial spirit. Leaving our comfort zone is a prerequisite for making the kind of bold advances that embody the entrepreneurial spirit. Pushing the envelope and exploring new boundaries come with a certain amount of discomfort: fear of the unknown, the chance of experiencing failure, and sacrifice of familiar rewards. Virtual CIO/CTO

In IT, losing that capacity for daring can quickly haunt a company, as the future becomes the present and the organization finds itself behind the technology curve and tied to processes and modes of thought that are increasingly outdated. CIOs and CTOs should never trade away opportunities in the future for a comfortable now.

Brain drain. Your smartest, most skilled IT employees are typically also your most ambitious. They are always looking forward to exploring new opportunities, expanding horizons, and setting the pace for those around them in the industry. Organizations that are comfortable and demonstrate a willingness to stay in place and unchanged risk losing their most vital IT employees to competitors. Talented and ambitious employees will seek out those businesses eager to indulge their passion for pushing the technological envelope. The brain drain that results makes it difficult to maintain a comfortable stasis, and even harder to move forward again and seize momentum.

Inevitable decline. Once an organization gives in to the desire to stay within a safe, comfortable space, the most likely future path is eventually down. With entrepreneurial spirit pushed far to the side, resources are constantly devoted to maintaining the status quo. As the industry at large continues to expand and evolve, that status quo is less and less likely to deliver the comfort desired.

This begins a downward spiral where a company is increasingly less able to not only innovate, but even to achieve the basic standards of the recent past. In IT, this can be accelerated as the company finds itself out of touch with current technologies and unable to access the expertise required to catch up. Virtual CIO Company

Refusing to remain comfortable

First, organizations need to recognize when they prize comfort and the status quo above remaining vital. Some companies don’t even realize they are stuck in a comfort rut. This is a real problem for organizations that do not allow their IT leadership to participate in strategic planning: it is difficult for them to understand how they are falling behind.

Second, knowing the problem, organizations need to recommit themselves to seizing the initiative and looking toward the future. It’s difficult remaining comfortable and stuck in the present if you are actively seeking to expand outside your box into new opportunities. This may require bringing in new talent, with alternative perspectives. It definitely requires making your IT leadership an active part of strategic planning, able to bring to bear their unique skills that are more at home now than ever in the high tech business arena.

Bottom line: comfort is for people, not organizations. Satisfaction ultimately lies in staying busy, vital, and focused on the future. Avoid the temptations of staying within the safe and familiar and remain committed to valuing the opportunities of the future above the comforts of the present.  If you need more information about how our Virtual CIO Services can assist with Comfort issues I encourage you to reach out to our professionals today.